Creative Innovation Lab project

Stream-Punk LIVE: Interactive Live Marketing Tools for European Gaming and Music SMEs

Creative Europe Cross-sectoral strand
Project reference
101345520
Programme
CREA-CROSS-2026-INNOVLAB
Duration
24 months
Granting authority
European Education and Culture Executive Agency

Project summary

Stream-Punk LIVE extends an existing EU-made interactive engagement and analytics platform into physical and hybrid live contexts, connecting the audiovisual/gaming and the music sector. The action builds on the online platform core developed under project 101318136 (provided as background, cost-neutral) and funds only what is additional: live-venue extensions (in-venue real-time interaction, crowd mechanics, hybrid/offline operation), a music/festival adaptation layer (song voting, encore mechanics, crowd-vs-crowd cheering, fan XP), and a generative AI content layer for fan activation running on European on-premise infrastructure, with an independent fairness audit.

Over 24 months, Stream-Punk co-designs with labels, artists, festival and venue operators, delivers the extensions and adaptation layer, and validates them in cross-border pilots across 8 countries in three waves (DE/NL/FR, PL/ES, SE/FI/RO), including cross-sector hybrid formats such as game-launch showcases at festivals and esports events with live acts. Results feed into a European Music & Festival Activation Toolkit and reusable playbooks, making professional live-activation infrastructure accessible to independent European music and audiovisual SMEs through an affordable campaign-based pricing tier.

The action supports the Creative Innovation Lab by enabling cross-sectoral innovation between the audiovisual and music industries, improving SME market access across fragmented EU markets and strengthening European competitiveness and technological sovereignty.

Results and public outputs

Initial implementation phase. Public project results will be published here as they become available. The expected outputs defined for the action include:

  • Live-venue extensions for in-venue real-time interaction, crowd mechanics and hybrid/offline operation
  • A music and festival adaptation layer with song voting, encore mechanics, crowd-vs-crowd cheering and fan XP
  • A generative AI content layer for fan activation on European on-premise infrastructure, with an independent fairness audit
  • A European Music & Festival Activation Toolkit and reusable playbooks from cross-border pilots in eight countries

Funded by the European Union. Views and opinions expressed are however those of the author(s) only and do not necessarily reflect those of the European Union or the European Education and Culture Executive Agency. Neither the European Union nor the granting authority can be held responsible for them.